Podcast Statistics You Need To Know in 2024-25
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The podcast industry is growing day by day due to its convenient system. Besides, podcasting is very popular with multitaskers, allowing us to continue other tasks like cooking and exercising.
Moreover, sometimes podcasts can’t provide pure information with sources, but the host engages the audience with an attractive voice. Apart from this, podcasting creates the opportunity to make money online. Anyone can start podcasting by creating a free platform to monetize his content.
This article will discuss the podcasting success rate in 2024 and podcasting stats. Let’s know the following statistics.
Podcast Listener Statistics 1. There Are Around 4 Million Podcasts
There are around 3,396,560 podcasts available worldwide. Regarding the particular episodes, the number comes at a whopping 200,664,945.
Remember, these figures may need to be more accurate due to various factors. The reason is there may included inactive podcasts. Also, some other sources claim that the exact number is now more than 4.2 million.
Based on Insider Intelligence, the total amount of podcast listeners will be around 5o3 million by the end of 2024. Thus, we can expect the figure to increase from the Podcast Index.
2. More than 500 Million Listeners Listen to Podcast Globally
Now, about around 500 million listeners listen to podcasts. Also, This is approximately 24.5% of all internet users. From 2023 to 2024, podcast listeners grew by over 35 million, an 8.6% increase in just a year.
3. American Podcast Listeners
The marketer data shows that the number of podcast listeners is increasing in the US, reaching 100.2 million in 2024. Last year it was 5.2%.
4. Australians Like Podcasts
In 2023, Australia was the leading country for listening to podcasts. In the past month, around 42% of Australians aged 12 and above are listening to podcasts. Further, about 33% of individuals among these fingers have listened to podcasts in the last week. Also, Australians have around 12 listeners to podcasts daily.
Most Australians like listening to podcasts on some particular, like Spotify, YouTube, and Apple Podcasts. However, you can’t listen to Apple podcasts on Android devices.
5. 65% of US Users Listen to Podcasts
According to Statista, 65% of all US users listen to podcasts. In the last 8 years, the number of podcast listeners has increased, which is fantastic. Besides, the number has doubled over the last 10 years.
6. Asia-Pacific Trails the Rest of the World in Podcast Adoption
Among the other countries, Asia-Pacific needs to catch up in listening to podcasts. Only 8.7% of internet users in China engage in podcasts, but this amount is increasing. Japan has around 11%, and South Korea has 12.2% of podcast listeners. Further, podcast listenership in Japan and Korea is growing slowly.
7. English is the Most Popular Language in Podcasts
English is the most popular podcast, with about 2 million English podcasts worldwide. Spanish has no rank with 370 thousand podcasts, while Portuguese ranks third with just over 212 thousand. Indonesian, German, Chinese, French, and Japanese are the most popular podcast languages after English.
8. Nearly 40% of Listeners Spend Average 1+ Hours of Listening Time Per Week
YouGov found that about 40% of listeners listen to podcasts on average for 1+ hours per week. Thus, it’s a positive proof of the growing podcast industry result. Indonesia has the highest percentage of podcast listeners, spending over 1 hour per week, and the number of listeners is about 57%. Besides,
Moreover, Thailand has 51% of listeners, India and Vietnam have 46%, and the Philippines has 42%. In Romania, 45% of podcast listeners spend more than an hour per week. Likewise, Spain has 42%, and Sweden has 41% of podcast listeners.
9. US Listeners Consume 30 Minutes Per Day With Podcasts
According to eMarketer research, podcast users in the US spend at least 30 minutes per day listening to podcasts. Also, the duration of listening to podcasts has been increasing daily. The time has increased in the last five years from 16 to 30 minutes.
10. The downloading ratio of podcasts has increased
According to Buzzsprout, the top 1% of podcasts are downloaded 4,400 times in the first seven days of release. The top 5% of podcast downloading time is lower, at 1,084, and for the top 10%, it’s at 450.
However, there is a better chance of reaching the audience and increasing the number of downloads. Thus, it is also a competitive market and has the importance of making productive podcast content to rank high.
11. 115 downloads can reach your Podcast in the Top 25%
One hundred fifteen downloads can make your content in the top 25% of podcasts. Also, with just 30 downloads, the series can reach the top 50%. Again, 1100 downloads can reach the top 5%. Over 4,782 downloads can reach your podcast in the golden world and may rank in the top 1%.
12. US consumers are mostly downloads Podcast
Buzzsprout claimed that 50% of podcast downloads come from the US. Besides this, 6.1% come from the UK, while Canada is in third place, and 4.5% of podcast downloads come from there. Hence, it is transparent that other countries don’t download podcasts overly.
13. People Downloads Over 97,600,500 Podcasts Every Month
Buzzsprout claimed podcast users download more than 97,605,852 podcasts every month. However, this number is less than last year and the number of downloads was 140,008,941.
Podcast Length Statistics 14. Over 33% of Podcasts Are over 40 Minutes Long
Most of the research shows that 33% of podcasts are 31 to 40 minutes long, while 31.3% are 15 to 35 minutes long. Again, about 4% of podcasts are more than an hour long. That means most of the podcasts are 31 to 40 minutes long. Some social media podcasts also have this length range. It is better to know the audience’s preferences and choices before making any podcast content. Also, you can make a long or short format depending on your listener’s preference.
15. Only 15% of Podcasts are 10 Minutes in Length
Buzzsports report shows only 15% of podcasts are under 10 minutes long. The reason is that long podcasts allow the audience to dive deeper into the topics and engage in the overview.
Episode Duration
16. 40% of Episodes Are Published Every 7 to 14 Days
According to Buzzsprout research, about 40% of episodes are published every 7 to 14 days, while 35% are published every 4 to 7 days. That means podcasts have a more extended publishing schedule.
Podcast Platforms and Distribution Statistics 17. Apple Podcasting Stats
In 2022, about 29.5 million Apple podcast listeners listen to podcasts in the US. The number of listeners is expected to increase to 30.2 million by 2025. Also, this growth rate is lower than that of Spotify.
Podcast Apps
18. Apple Podcasts account for 32.6 of All Podcasts
Apple Podcasts is the second most popular platform in the world. Apple has around 32.6% share and 31,830,000 podcast downloads. Unfortunately, it has declined its popularity since 2022.
19. Apple Podcasts works As a Growth Driver for about 22% of Companies
In a survey, 22% of companies said Apple podcasts benefit their business. Also, podcasts are considered a major driver for their business. By using podcasts, business owners can come up with different ideas for marketing and share these through the podcast.
Spotify Podcast Statistics 20. Spotify Will Get Around 42.4 Million US Listeners in 2025
Statista reports that Spotify will have 42.4 million listeners in 2025. In fact, it is an effective increase from 32.5 million in 2022. That means Spotify’s growth is increasing more rapidly than Apple Podcasts.
21. Spotify Accounts for 34.7 of All Podcasts
Buzzsprou shows that Spotify is another popular platform for global podcast listeners, with around 34.7% shares and 33,869,237 podcast downloads.
22. Spotify Has About 260,000 Video Podcast Episodes
In 2024, Spotify published over 260,000 episodes of podcasts, and the number increased from just 100,000 in 2023. Again, over 170 million Spotify users enjoyed the podcast on the platform, and 70% of the consumers watched video podcasts in the foreground.
Moreover, most people in the US, Brazil, and Mexico are fans of video podcasts. In Brazil and the Philippines, About 20% of podcast creators publish videos.
23. Spotify is the Top Podcast Publisher in the US
Spotify has become the most popular audio podcast platform globally. Also, it is the top podcast publisher in the US and has more than 100 million podcast listeners on Spotify. Besides, the number of podcast listeners is increasing rapidly and the growth rate is over 1,400%.
Popular Podcast Genres and Content Statistics 24. Society & Culture Top the Global Podcast Genre
Society & culture are the most popular podcasts and there are about 589 thousand podcasts globally. The education sector follows closely behind with over 525 thousand podcasts. Again, the business sector is in third place and has around 391 thousand podcasts. Arts are in fourth place with a little over 340 thousand podcasts. Comedy, drama, health, news, and music are the other popular genres of podcasts.
Podcast Listener Demographics Statistics 25. Podcast Listeners in the US Are Young
Most of the podcast lovers in the USA are young and they are between 12 to 34 years old. . Statista survey shows that 60% of podcast users are young listeners. In comparison, 28% of older people listen to a podcast, and they are 50 years old or older. Nevertheless, the number of older podcast users is increasing daily.
26. Most Podcast Listeners Are in the US and China
Society & culture are the most popular podcasts and there are about 589 thousand podcasts globally. The education sector follows closely behind with over 525 thousand podcasts. Again, the business sector is in third place and has around 391 thousand podcasts. Arts are in fourth place with a little over 340 thousand podcasts. Comedy, drama, health, news, and music are the other popular genres of podcasts.
Popular Podcast Genres and Content Statistics 24. Society & Culture Top the Global Podcast Genre
The US is at the top position in listening podcasts, with around 129.9 million listeners. Besides this, China is in second position and has around 117.1 million listeners. Brazil is in 3rd position and has 51.8 million podcast listeners. Mexico has around 27.5 million listeners.
Final Words
There are about 100,000 active podcasts among 450,000 podcasts. After discussing podcasting stats, it shows this sector’s growth rate is increasing rapidly. Also, once you create your podcast content, you need to make loyal followers. Then, the success rate can be high.
Moreover, podcasts provide an excellent opportunity to make money online through ads and sponsorships. Thus, it’s an excellent opportunity to make money from home. If you are still not interested in podcasting, look at our above-mentioned statistics, and you will be amazed!
